I can not stress this enough, "Strategy is the vehicle of business". Every aspect of business is guided by strategy in achieving organizational goals and objectives. It has been a while since we entered the digital age, yet some businesses still rely solely on traditional marketing. The COVID19 era has forced most businesses to shift to online marketing.
This sudden transition has made most entrepreneurs aware that,
digital marketing is actually cost effective and it offers several benefits.
However, digital marketing is more than just going online. It requires a well defined strategy. Remember we talked about financial strategy several weeks ago. If you missed the article, you can read it here.
Entrepreneurs need to be aware that they need an integrated strategic approach that sets direction and reflects back to the overall mission and vision of their business. Simply creating a standalone digital marketing strategy does not work. While digital marketing strategy is more important than ever, it should be the extension of traditional marketing efforts if organisations want tangible and sustainable results.
To be effective in digital marketing, entrepreneurs need to focus on the following important elements regardless of their business size; planning and governance, goal and measurement, media, content, user experience and messaging. You could call these pillars of digital marketing. Read more about them here. Khalala have an online course that will guide you step by step on how you can create relevant content for your online audience, do check it out here.
To learn more about building a winning digital marketing strategy, here are more detailed articles.
How to create a digital marketing strategy in eight steps that laser focus your plan.
Strategy Operation - Creating a successful digital marketing strategy.
How to build a marketing strategy.
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