In the previous articles (read them here and here), we talked about strategy and finance as the vehicles and engines of business respectively. While you may have those figured out in your business, there is still more to do to make sure that the vehicle moves from point A to B so that an entrepreneur is able to reach their goals. Entrepreneurship is a journey of constant learning and adaptation, yet most women entrepreneurs are not equipped to navigate the journey. Did you know? Women in Africa start businesses at a higher rate than any other place in the world yet women entrepreneurial ecosystem is underdeveloped and under-resourced? How do we then build a strong sustainable entrepreneurial ecosystem that will increase job creation and contribute to economic development?
To build an innovative and resilient entrepreneurial ecosystem, it is important to build a culture where women entrepreneurs constantly look for opportunities to innovate.
More so, in this COVID-19 era which brought unprecedented challenges that defied traditional ways of doing business thus forcing entrepreneurs to come up with new ways of conducting business. This is where design thinking comes in.
Design thinking is a creative process of solving problems. While entrepreneurship is all about solving problems through enterprise development, unfortunately, many women entrepreneurs start businesses without making sure that their idea solves a real problem, then later they realise that their business concept is not feasible in the market. Design thinking provides an effective approach to examine where problems exist within an organisation and how those problems can be solved to stay relevant in the ever changing business world.
Interested in learning more about design thinking and how it can help your business remain relevant in the marketplace? Here are articles to read.
This is how design thinking can help.
Design Thinking.
How entrepreneurs can use design thinking.
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